02 / THE SIX BLANCHE DIMENSIONS

Build your own brand

Your identity, down to the details.

Patients know your practice. Your aligner offer should build on that relationship of trust. Blanche helps you create a consistent presentation, from the first online discovery to the materials shared throughout the patient journey.

Prepare my project ↗

Fictional Cabinet Dentaire Le Roy kit illustrating personalisation — Fictional white-label example. Contents and finishes to be agreed.

A recognisable offer at every stage.

A white-label approach built around your practice, positioning and patients.

Your visual identity

We start with your name, logo and colours. Design choices are coordinated so your offer feels like a natural part of the practice.

Your patient materials

An offer presentation, guide and kit components: together we define useful materials and their personalisation. Contents, quantities and finishes are agreed before production.

Your digital presence

Pages and content use the same identity. This gives your team a consistent framework for explaining aligners clearly.

Illustration of practice marketing materials

A kit with your signature.

The Le Roy kit illustrates a possible approach: a practice name, case and guide within one visual identity. It is a fictional example. The actual items supplied and their finishes are specified in your proposal.

From your identity to your first materials

Discover

Your existing identity, patients and everyday use within the practice.

Propose

A visual direction and priority materials to develop.

Approve

Copy, layouts and the scope of personalisation.

Roll out

The agreed files and materials, ready for your team to use.

Clearly defined personalisation.

Before launch, we specify deliverables, formats, quantities and update arrangements. Mandatory device and traceability information remains on the relevant items.

Before you start

Do I need to rename my practice?

No. We can build on your existing identity. A separate offer name is only considered if it supports your project.

Can everything be personalised?

The scope depends on the materials and manufacturing constraints. We agree it together while retaining mandatory information.

Can I approve materials before production?

Layouts and copy are approved before production of the agreed items begins.

Give your offer its own identity.

Your name, colours and ways of working: let’s start with what makes your practice distinctive.